Full course description
BTA 101 Strategic Planning
February 19th, 2026 - February 21st, 2026
Topical areas include: using research to inform strategy, campaign dynamics and laws, concerted protected activity, and house calling and debriefing.
This course aims to help union locals and building trades councils effectively plan their organizing activities and develop systematic strategies and tactics for effective business development campaigns.
This course covers the creation and implementation of a well-structured strategic plan. Participants will examine fundamental concepts in construction industry research, market and business analysis, and strategic planning for construction organizations.
Participants will engage in interactive small-group exercises focused on developing a realistic case study, which will be presented on the final day of class.
Dates
February 19th, 2026 - February 21st, 2026
Location
Rowan University, Glassboro, NJ (In-Person)
Pricing
$850.00
Refunds
Typically, no refunds are allowed. For inquiries, please contact bta@rowan.edu
Have Questions?
Please contact bta@rowan.edu for any questions.