Full course description
BTA 101 Strategic Planning
September 2nd, 2025 - September 4th, 2025
This course aims to help union locals and building trades councils effectively plan their organizing activities and develop systematic strategies and tactics for effective business development campaigns.
This course covers the creation and implementation of a well-structured strategic plan. Participants will examine fundamental concepts in construction industry research, market and business analysis, and strategic planning for construction organizations.
This course aims to help union locals and building trades councils effectively plan their organizing activities and develop systematic strategies and tactics for effective business development campaigns.
This course covers the creation and implementation of a well-structured strategic plan. Participants will examine fundamental concepts in construction industry research, market and business analysis, and strategic planning for construction organizations.
Participants will engage in interactive small-group exercises focused on developing a realistic case study, which will be presented on the final day of class.
Topical areas include: Using research to inform strategy, campaign dynamics and laws, concerted protected activity, and house calling and debriefing.
Dates
September 2nd, 2025 - September 4th, 2025
Location
Rowan University, Glassboro, NJ (In-Person)
Pricing
$850.00
Pre-registration and payment are required to secure seats. For groups of twenty or more members from a selected union, please contact bta@rowan.edu.
Refunds
Typically, no refunds are allowed. For inquiries, please contact bta@rowan.edu
Have Questions?
Please contact bta@rowan.edu for any questions.