Fall 2026 BTA 103 Getting the Word Out: Digital Communications for Union Organizing

BTA 103 Getting the Word Out: Digital Communications for Union Organizing
November 10-12th, 2026

Recently, Facebook surpassed Google as the most visited and searched website in the world. Its user base has exceeded half a billion, which is approximately 30% of the world’s population. The exponential growth of platforms such as Instagram, TikTok, X, and Bluesky highlights how communication has changed and expanded in recent years. Participants will gain a deeper understanding of social media, the current media landscape, and digital messaging. They will learn how to apply this knowledge to their organizing efforts, develop effective messages for members, workers, contractors, owners, the news media, and the public, and explore various tools and techniques for delivering those messages. Participants will explore the evolving landscape of social media and new media through a combination of presented information and real-life scenarios, learning how to apply this knowledge to their organization’s organizing efforts.

Topical Areas Include:

The power of storytelling, key features of social media, collaboration with traditional media, partnerships, and growth industries. Additional topics cover messaging on PLA/prevailing wage, utilizing media for organizing—highlighting the IBEW story—texting to mobilize and engage members, and specific applications of social media.

Dates

November 10-12th, 2026

Location

Rowan University, South Jersey Tech Park

Pricing

$850.00

To register a group or pay by check, please email bta@rowan.edu to set up your reservation.

Refunds

Typically no refunds are allowed. For inquiries, please  contact bta@rowan.edu

Have Questions?

Please contact bta@rowan.edu for any questions.