BTA 103 Getting the Word Out: Digital Communications for Union Organizing

BTA 103 Getting the Word Out: Digital Communications for Union Organizing
June 23, 2025 - June 27th, 2025

Recently, Facebook surpassed Google as the most visited and searched website in the world. Its user base has exceeded half a billion, which is approximately 30% of the world's population. The exponential growth of platforms such as Instagram, TikTok, X, and Bluesky highlights how  communication has changed and expanded in recent years.

Participants will gain deeper understanding of social media, the current media landscape, and digital messaging. They will learn how to apply this knowledge to their organizing efforts, develop effective messaging for members, workers, contracters, owners, news media, general public, and explore various tools and techniques for delivering those messages. 

Topical Areas Include:

The power of storytelling, key features of social media, collaboration with traditional media, partnerships, and growth industries. Additional topics cover messaging on PLA/prevailing wage,  utilizing media for organizing—highlighting the IBEW story—texting to mobilize and engage members, and specific applications of social media.

Dates

June 23rd, 2025 - June 27th, 2025

Location

Ann Arbor, Michigan (In-Person)

Pricing

$850.00

For groups of twenty or more members from a selected union, please contact bta@rowan.edu.

Refunds

Typically no refunds are allowed. For inquiries, please contact bta@rowan.edu

Have Questions?

Please contact bta@rowan.edu for any questions.